What's in it and why:

Plant Oils/Butters
Sunflower oil - rich in linoleic acid, an essential fatty acid required for healthy skin. Nourishes and softens skin, is easily absorbed, makes the cream 'light' and enhances absorption of other ingredients.
Olive oil - naturally high in vitamins (such as vitamin E, A and betacarotene) and other constituents (such as polyphenols and squalane) which have antioxidant, anti-inflammatory and moisturising properties. This makes Olive ideal for drier/sensitive or mature skin and also skin that is dry or sore after shaving. Being a fatty oil it is deeply conditioning and nourishing and protects skin from the elements. Ideal for male skin.
Shea butter - a rich, nourishing butter that supports the growth of healthy skin cells. It is soothing and has excellent moisture-retaining properties, making the skin refreshed and very soft and supple. It is produced sustainably by a women's cooperative in Ghana, so supporting local families and economy.
Pure Essential Oils - frankincense, cedarwood and patchouli. Chosen because they tone, condition and balance the skin and together have a deep aroma.

Vitamins
Natural Vitamin E - an antioxidant that is soothing and softening. Promotes healthy skin growth and keeps fine lines at bay. It is natural and extracted from non GM crops, mainly sunflower

Misc 
Emulsifiers and stabilisers - Needed to 'hold' oil and water together as a cream and keep it stable. Have skin moisturising properties and improve product feel on the skin. All are derived from plants, either coconut, sunflower or rapeseed.
Preservative - Has to be included, otherwise the product would go mouldy in days. The one used in this product is suitable for skin cream, is palm-free, vegan and biodegradable.